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February 28, 2017

"MK Chernozemye"

How to create your own “Conspiracy Theory”, to be in the “Center for Anger Management” and to remain at the same time one of the most wanted PR specialists of 1/9 of the globe

Today, the managing partner of one of the Russian leading PR agencies, the „Gurov and Partners” Communications Group, Philip Gurov, became the special guest of MK. Or is he the rock musician and experimenter Philip Gurov?

MK: Philip, your Communication Group „Gurov and Partners” has just become the seventh of the Top-20 ranking of PR agencies in 2016 on Media Index Medialogy. And you personally, being one of the three most respected and popular Russian PR gurus, were included in the shortlist of the National Award in the field of development of public relations „Silver Archer” in the nomination „Master”. To say that I was surprised two days ago, when I saw your first music video in the social network, does not say anything. Have you decided to change the scope of activity on the peak of the company’s success? Or is it still a hobby?

Philip Gurov: „No” as an answer to both parts of your question. My business and my participation in music projects are self-sufficient, perhaps equally important for me, the lines of my life.


The “Gurov and Partners” communication group is a full member of the Russian Association of Public Consultants (AKOS) since 2008. AKOS was established on March 16, 1999 and united the most authoritative communication agencies in Russia. The Russian Academy of Public Relations (RAO), which owns the right to nominate in the nomination “Master” from 2014 in the National Award in the field of development of public relations “Silver Archer”, in mid-February announced the names of the three applicants. In addition to Philip Gurov, the political strategist Yevgeny Minchenko and the head of the Public Relations and Communications Department of EuroChem Mineral and Chemical Company, Vladimir Torin, will compete for the Silver Archer statuette.

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